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Advertising

BD101.com’s position as the premier provider of accounting, back office, compliance, and consulting services to broker-dealers nationwide, and authoritative resource offering comprehensive information on the securities broker-dealer business, along with high-income demographics make BD101.com suitable for a variety of advertising campaigns. Give us a call!

Ad Server Facts

Banner rotation is strongly encouraged. All Banners are run-of-site and are served by phpAdsNew 2.0 technology, which allows agencies and clients to receive their ad statistics online. Banners may be targeted and capped by frequency to encourage higher click-through rates.

Advertiser reporting functionality

BD101.com Subscriber Demographics

  • BD101.com’s subscribers are predominantly male and active investors who view our pages during trading hours (all three categories are above 84%).
  • Sixty-eight percent have household income exceeding $80,000 per year; 53% have household income above $100,000 per year; 18% have household income above $200,000 per year.
  • Fifty-five percent have trading portfolios above $100,000; and 31% have trading portfolios exceeding $250,000.
  • Sixty-five percent of respondents trade 5 or more times per month.

General Advertising Information

BD101.com accepts these IAB standard ad units

Size Limits (k) are based on a 1k/3mp ratio standard. Flash banners may have higher limits, but must begin streaming before Size Limit is reached.

Standard Advertising Rates

Our gross run-of-site Banner-advertising rates are quoted in cost-per-thousand (CPM). If you have a monthly spend available of at least $800 for our site, email or call us your desired monthly spend amount, and we'll reply with a proposal that maximizes the performance of your advertising funds and includes all applicable discounts.

Multi-month, continuity, and pre-payment discounts are available along with a wide variety of sponsorship programs based on available inventory.

Contact

For a detailed, competitively priced proposal, please contact:
Mike Mahon at 877-833-8873 or advertising@bd101.com


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